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P.J. Cooksey Featured in Breast Cancer Ads

Armen Hareyan's picture

Patricia "P.J." Cooksey, the second-winningest female jockey in history and a breast cancer survivor, is featured in a radio and TV commercial airing this month to promote the state Breast Cancer Research and Education Trust Fund.

In the 30-second ads, Cooksey asks, "How much trouble is a woman's life worth?", explaining how easily Kentuckians can support breast cancer research and education by donating a portion of their tax refunds to the trust fund and making voluntary donations when they purchase breast cancer license plates.

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Cooksey attributes her breast cancer survival to regular screenings that led to early diagnosis and successful treatment.

"Early detection saved my life," she says in the ads.

Kentucky women are diagnosed with breast cancer at a lower rate than the national average, but more Kentucky women die from the disease than women in all but six other states. Women in rural areas of the state have a higher rate of death from breast cancer than women in urban areas. Based on data from 2000-2002, about one in eight women in the United States will be diagnosed with breast cancer during her lifetime.

"Our hope is that when women hear P.J. Cooksey