Survey Confirms Breast Cancer Misconceptions

Armen Hareyan's picture
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Knowing one in eight women will be diagnosed with breast cancer in their lifetime, yet only 10 percent of breast cancer sufferers have a genetic history of the disease, LUNA, the makers of the Whole Nutrition Bar for Women, and the Breast Cancer Fund (BCF) announced the results of a national survey and launch of a public education program. Designed to shift public consciousness from treatment methods to prevention, the Pure Prevention awareness campaign aims to correct breast cancer myths and arm women with the knowledge that prevention is possible.

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In developing the educational components of the program, LUNA conducted a national survey to more than 500 women ages 18-60-years-old and concluded that there is a huge need to dispel misconceptions about the disease. Top-line findings include:

-- 50 percent of women think breast cancer is hereditary and therefore believe their ability to change the inevitable is limited.

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