Free Breast Cancer Screening As Part Of Images Of Health

Armen Hareyan's picture
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Breast Cancer Screening

On Monday, May 7, women of breast cancer screening age are invited to receive a FREE mammogram at PS 149 Sojourner Truth School.

In 2007, it is estimated that 178,480 new cases of breast cancer will be detected in the United States and 40,460 women will die from the disease. In New York City alone, more than 5,000 women are diagnosed with breast cancer annually and nearly 1,200 die from the disease. While annual mammograms are recommended for woman over the age of 40, more than half of U.S. women of screening age do not recognize how critical breast cancer screening is or do not have the means to get a mammogram regularly. This Mother's Day, Fujifilm is encouraging all women over 40 to give themselves the gift of health and is funding free mammograms to women in one Harlem neighborhood as part of its public education campaign called Images of Health: Mammograms for a Million Moms.

In addition to a free mammogram, a health educator will be onsite to answer questions and provide educational materials to help encourage better breast health year round. The free mammograms are being funded by Fujifilm and the National Breast Cancer Foundation (NBCF), and carried out by the American- Italian Cancer Foundation (AICF). Appointments are required and can be made by calling 1-800-564-6868.

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"It is critical that all women have the opportunity to participate in preventive healthcare, such as breast cancer screening," said LeShawn Hodge, parent coordinator at PS 149. "We recognize the importance of early detection and are delighted to be able to give the mothers and grandmothers of our students, as well as women throughout the neighborhood -- women who otherwise may never get screened -- the opportunity to receive a service that could potentially save their lives."

In addition to funding the mammograms, Fujifilm will be donating $2,500 to PS 149 to support its art program, and one dollar for each mammography pledge card that is returned, for an additional donation of up to $2,500.

The free mammography day is an extension of Fujifilm's Images of Health: Mammograms for a Million Moms campaign. Launched in October 2006, the campaign was established to raise awareness of the life-saving importance of mammography in the early detection of breast cancer, and to encourage the millions of women of screening age who have not had a mammogram to make a pledge and to follow through on that pledge and get a mammogram.

The Images of Health: Mammograms for a Million Moms campaign is also raising money for the NBCF, which provides mammograms to women in need nationwide. A portion of the sales of Fujifilm's pink QuickSnap 800 Flash One-Time-Use Camera are donated to the NBCF. To date, the NBCF has received more than $20,000 from camera sales, as well as contributions of $300,000 and two recently FDA-approved Fuji digital mammography systems, known as Fuji Computed Radiography for Mammography (FCRm).

"We're excited to bring the Images of Health campaign to the next level by taking action and providing women with free mammograms," said Randy Nagel, Director of Corporate Communications for FUJIFILM Medical Systems USA. "The campaign has been a tremendous success to date in raising awareness of the importance of early detection. We look forward to continuing our efforts to motivate women to take better care of their health and to help provide the means for them to do so."

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