Susan G. Komen To Share Information About Breast Health, Breast Cancer

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Breast Cancer Education

Susan G. Komen for the Cure is again hitting the road with its life-saving messages in pink trailers traveling across the nation. The mobile community education and outreach tour, Komen On the Go, will share important information about breast health and breast cancer with all generations.

This nationwide initiative is a fun, hands-on learning experience that will engage people at community locations such as health fairs, shopping malls, churches, colleges and university campuses.

Komen On the Go kicks off in Washington, D.C., today as part of the Komen Community Challenge, a new nationwide, 25-city campaign calling on individuals, policy makers, community leaders, corporations and healthcare professionals to recognize breast cancer as the grave crisis it is and take an aggressive stance in the fight against the disease.

During the week-long Community Challenge, Komen On the Go will stop at various locations in the National Capital Area. From there, the 36-week tour will travel around the country visiting more than 144 U.S. communities. Komen On the Go aims to engage all generations in the fight against breast cancer by driving them toward a better education about breast health and breast cancer and a deeper commitment to practical, everyday health habits that could save their lives.

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"Through Komen On the Go, we want to encourage thousands of women and men to begin taking charge of their breast health and learn ways they can make a difference in ending breast cancer," said Susan Brown, M.S., RN, manager of health education for Komen for the Cure. "Every three minutes a woman is diagnosed with breast cancer in the United States. For that reason, it is never too early or too late to start practicing healthy habits such as regular breast self-exams, clinical breast exams, mammography screening and leading a healthy lifestyle."

Susan G. Komen for the Cure launched Komen On the Go in 2004 as a pilot project, with stops at 10 college and university campuses. Based on its widespread success, the tour was expanded to reach more communities and engage all generations in the fight against breast cancer. This year, the tour will have two pink trailers, "big pink" and "little pink," traveling simultaneously and covering two tracks across the U.S. The trailers will tour the country during the spring and again in the fall.

Each of the 144 tour stops in 2007 will feature a Komen On the Go pink trailer, which converts into an interactive learning environment complete with computer stations, breast cancer educational materials, breast self-examination (BSE) guides, information on how to volunteer locally, registration cards for local Susan G. Komen Race for the Cure(R) events and tips on how to be effective and supportive for loved ones facing breast cancer. At some tour stops, breast cancer survivors and health care professionals will be onsite to answer questions and share their experiences and knowledge about the disease.

Komen On the Go stops also feature eight-foot graffiti walls on which participants can share a memory or pledge support in the fight against breast cancer. At college or university stops, the signed graffiti walls will remain behind to be displayed around campus as a poignant reminder of the role each person plays in saving lives and ending breast cancer.

Komen On the Go is made possible, in part, by its founding sponsor, the Val Skinner Foundation, host of the annual LIFE (LPGA Pros in the Fight to Eradicate Breast Cancer) Event, a charity golf event featuring the greatest women golfers in the world from the Ladies Professional Golf Association (LPGA) Tour. Skinner, a 20-year veteran and six-time winner on the LPGA Tour, began the Val Skinner Foundation and annual LIFE Event in memory of her LPGA touring professional and close friend, Heather Farr, who was diagnosed with breast cancer at age 24 in 1989 and died of the disease in 1993 at the age of 28. Since 2000, the LIFE Event has raised more than $3 million for Komen for the Cure in support of its initiatives to engage young women in the fight to end breast cancer, and Skinner played a part in the conception of the Komen On the Go tour.

Komen On the Go reaches people of all ages where they live, work and play, so they may learn at their own pace in a relaxed, fun setting.

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