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Kroger's Family Of Stores Supporting Breast Cancer Awareness With 'Pink Tag' Promotion

Armen Hareyan's picture

Breast Cancer Awareness

The Kroger Co.'s family of stores, in partnership with many of its vendors and suppliers, is "Giving Hope A Hand" this month during a campaign to raise money for Susan G. Komen for the Cure in honor of the organization's 25th year in raising awareness of breast cancer.

Pink tags will be displayed on all participating products on shelves in Kroger stores across the country through May 5, 2007. Each time customers purchase pink-tagged items during the campaign, they will be supporting breast cancer awareness in their community. Kroger and its vendor partners have pledged $2.5 million to assist regional Komen affiliates in raising breast cancer awareness through research, education, screening and treatment.

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Breast cancer strikes one in eight women in their lifetime. The impact of this disease goes beyond the patient to affect family, friends and co-workers as well. Several Kroger associates who are breast cancer survivors -- Alisa Hall of Indianapolis, Cecilia Sarabia of Houston and Charlotte Wright of Cincinnati -- will be featured on several products this month, including Kellogg's Special K cereal and Keebler Club Crackers.

"As a survivor of breast cancer for the past four years, I do my best to spread the word about dealing with and surviving this disease," said Charlotte, 59, who works in Kroger's Human Resources department. "When I was diagnosed, I confided in several Kroger co-workers who had also faced breast cancer. Their support, along with that of my family and friends, has kept me hopeful. Since then, I received treatment and am a survivor! I want to encourage women to be aware and stay informed in order to stop breast cancer before it starts."

During the two-week "Giving Hope a Hand" promotion, each prescription filled at Kroger pharmacies for women age 18 and older will also include breast cancer awareness information supplied by Komen. A fact sheet will be printed along with regular prescription instructions.

Kroger encourages women to reduce the risk of breast cancer by knowing the facts and taking action through early detection, maintaining a healthy lifestyle and staying informed. When breast cancer is found early, the five- year survival rate is 98%.