Kmart: Tools Needed For Healthier 2008

Armen Hareyan's picture

Kick off 2008 by celebrating the possibility of a New Day Your Way with Kmart, and work your way to a healthier, happier you by spring.


Kmart is helping customers stay true to their New Year's resolutions by offering them the tools necessary to shed those extra pounds and achieve their fitness goals in 2008 with the annual "New Day Your Way" contest. The five entrants who meet their weight loss goals, achieve the most dramatic physical transformations by following a weight loss plan and who submit the most inspirational essay on the theme "How Kmart Has Helped To Bring Out A New You" will be eligible to receive a combined total of more than $30,000 in cash and prizes, and they will also have the opportunity to appear in future Kmart New Day Your Way advertising.

Customers can visit their local Kmart store this Saturday, January 12, 2008 between 12:00pm and 3:00pm to enter the New Day Your Way program. The first 50 enrollees in each store will receive a free starter kit, including a Starz workout DVD, a Slim-Fast Guide to Success as well as coupons for favorite personal care products.

Over the next 12 weeks, contestants will submit their inspirational essay and work toward their fitness and weight loss goals with bi-weekly weigh-ins at Kmart. Throughout the 12-week period, contestants will be rewarded as their weight loss goals are achieved with beauty products, exercise apparel and equipment.

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