Giant Eagle Introduces Prescription Drug Price Cuts

Armen Hareyan's picture

Pennsylvania grocery retailer Giant Eagleon Wednesday announced that it will add about 100 prescription drugs toits $4 generic drug program, raising its number of products availableat that price to more than 400, the Pittsburgh Tribune-Review reports.


Thenewly added generic drugs come from therapeutic classes that alreadyare part of the chain's $4 program, including allergy and asthma, hearthealth and vitamins. Giant Eagle's program now also will include otherlines of medications, such as cholesterol management, family planningand oncology, the Tribune-Review reports. In addition, the retailer will reduce the price of 12 other drugs (Napsha, Pittsburgh Tribune-Review, 11/8).

Theannouncement of the initiative comes as consumer support for low-costgeneric drug programs grows and as other retailers that offer suchprograms step up their efforts to meet increasing demand, the Pittsburgh Post-Gazette reports. Retail chains including Wal-Mart, Target, Kroger, Kmart and Meijer offer similar programs and deals.

RandyHeiser, vice president of pharmacy for Giant Eagle, said, "We felt thatit was important in our markets to be seen as a leader" (Lindeman, Pittsburgh Post-Gazette,11/8). Heiser also said that the retailer's generics program is "asbest we can tell ... the most expansive generic prescription programfor $4" in the U.S. (Pittsburgh Tribune-Review, 11/8).

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