"Get High School Skinny" Fat Burning Supplement Banned
Would you like to "Get High School Skinny?" Well that’s what one company promised with its fat burning supplement that wound up backfiring on its maker and marketer.
News this past week alerted consumers that another once-popular, fat burning weight loss supplement has bit the dust as the Federal Trade Commission reported that they have reached final approval of orders banning marketer John Matthew Dwyer III from making or selling weight-loss products ever again. Mr. Dwyer and the company HealthyLife Sciences, LLC were found liable and responsible for making false and unsubstantiated claims behind their ‘Fat Burner’ Diet Pills—in particular, the Healthe Trim line of products which used the tagline “Get High School Skinny.”
Reportedly, Healthe Trim appears to be a hodgepodge of claimed miracle ingredients like garcinia cambogia, green coffee bean, green tea leaf extract, raspberry ketone, and hoodia gordonii, but apparently without any substantiating scientific evidence to back up advertising claims of fast and significant weight loss at the swallow of a pill or two.
Advertising for the Healthe Trim weight loss product relied heavily on consumer testimonials that portrayed losing weight as easy…too easy. And that’s what got the FTC’s attention. Like a recently reported weight loss underwear warning, the company and its marketers went too far with deceptive advertising and no supporting science. Apparently, the FTC is not swayed by attractive model-esque moms in video ads claiming that this pill worked miracles for them and can for you too.
Aside from the ban on Mr. Dwyer, the FTC imposed restrictions against HealthyLife Sciences, banning it from making any further scientifically infeasible ad claims with their products. According to the FTC news release, the company also has to start including at least two randomized, double-blind, placebo-controlled human clinical trials to support other claims relating to weight loss, increased metabolism, or appetite suppression with their products..
For something that could actually help you at least feel―if not look―high school skinny, here’s a 10 minute trick to get you into your skinny jeans before a party.
Image Source: Courtesy of Wikimedia Commons
Reference: FTC press release― “FTC Approves Final Orders Banning Marketer Behind ‘Fat Burner’ Diet Pills from Making or Selling Weight-Loss Products”