City of Chicago Reveals Pregnant Boys to the Public
Make no mistake about it - an image of a pregnant boy is strange to say the least. But according to the Chicago Department of Public Health, shock value is what is needed to combat the health problem of teen pregnancy.
According to a recent story published online in the NBC News produced Today Moms, images of pregnant boys are turning a few heads in public areas that include public buses, bus platforms and train stations in areas of the Windy City where teen pregnancy and teen births are the highest.
“We wanted to create an ad campaign that would cut through the clutter and get people thinking about teen pregnancy and teen births, and how it can affect more than just teen girls,” says Brian Richardson, a spokesman for the Chicago Department of Public Health as told to TODAY Moms. “That’s why the campaign has been a success so far because it’s gotten people talking and it’s garnered a lot of attention.”
According to a Dec. 2012 publication titled “Healthy Chicago” by the Chicago Department of Public Health (CDPH), although the teen birth rate has decreased 33% from 1999 to 2009, Chicago’s teen birth rate is still one-and-a-half times that of the United States―particularly among Hispanic and non-Hispanic Black teens.
The anti-teen pregnancy ad features the slogan, “Unexpected? Most teen pregnancies are,” along with an invitation for more information form the website BeYouBeHealthy.org―an organization with the Office of Adolescent and School Health (OASH) that provides needed health services for children and adolescents that includes not only pregnancy and sexual health services, but also oral dental and vision health services.
According to the Chicago Department of Public Health, the aim of the ad campaign is to “spark conversations among adolescents and adults on the issue of teen pregnancy and to make the case that teen parenthood is more than just a girl’s responsibility.”
“Adolescence may be the healthiest time in most people’s lives, which is why it is often ignored, but by building awareness and making adolescent health a priority, we accomplish two things: We can help reduce sexually transmitted infections and unplanned pregnancies now and we can help teens and their families build a healthier future,” states Suzanne Elder, program director of the CDPH Office of Adolescent and School Health in news release issued by the City of Chicago.
Image Source: Courtesy Chicago Department of Public Health
City of Chicago News Release: Provocative New Campaign Sparks Citywide Conversations on Teen Parenthood