Minister Clement Launches National Healthy Pregnancy Campaign

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Healthy pregnancy in Canada

The Honourable Tony Clement, Minister of Health, today launched during a FITMOM Canada class in Ottawa, a five-week national Healthy Pregnancy Campaign to raise awareness of the health considerations for a healthy pregnancy.

"Canada's New Government understands that the most important investment we can make as a country is to help families raise their children. That is why we are giving mothers-to-be the knowledge to make healthy choices to ensure that tomorrow's children have a good start in life." said Minister Clement. "I invite women who are pregnant and those planning to become pregnant to order a copy of the new Sensible Guide to a Healthy Pregnancy which offers guidance based on the most current research and scientific evidence."

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Canada's New Government is investing $3 million in this public awareness campaign, which will be displayed in buses, subways, doctor's waiting rooms, restaurants, and on the Internet. The campaign will also display materials designed for First Nations and Inuit, including radio advertisements, posters and a direct-mail brochure.

The new Sensible Guide to a Healthy Pregnancy provides information on behaviours that can have a negative impact on a pregnancy, such as poor nutrition, alcohol consumption, smoking, and physical inactivity. It also provides information on folic acid, emotional and oral health, prenatal nutrition and includes a 10-month pregnancy calendar.

"Our northern communities have the highest birthrates in Canada," commented Martha Greig, President of Pauktuutit Inuit Women of Canada. "We support this Health Canada initiative to promote healthy pregnancies."

"The Society of Obstetricians and Gynaecologists of Canada support this national initiative by the Government of Canada to promote healthy pregnancies. All efforts to provide Canadian mothers with more information on prenatal care and fitness will lead to healthier pregnancies and healthier babies," said Dr. Andr

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