Virtual Reality Can Improve Memory

Armen Hareyan's picture
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Human Memory

Conventional wisdom tells us that experience is the best teacher. But a new study of virtual marketing strategies finds that this isn't always true. Ann E. Schlosser (University of Washington) tested how well people used a camera after learning about its functions two different ways: either through an interactive virtual rendition or through text and static pictures. She found that though virtual experiences improved people's memories of the camera's functions, it also increased false positives

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