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CIGNA HealthCare Lets Consumers Custom Design Their Health Benefits Plan

Armen Hareyan's picture

Customized Health Insurance

Consumers will have more choices and an easy way to build a customized health benefits plan to fit their individual health care and financial needs through CIGNA Custom Benefit Builder(SM), a new capability introduced today by CIGNA HealthCare.

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CIGNA Custom Benefit Builder combines state-of-the-art technology with consumer information and decision support tools to give consumers a simple, step-by-step way to learn about and model their benefits. Consumers can personalize their co-payment and coinsurance levels, deductibles and out-of-pocket maximums. As these choices are made, CIGNA Custom Benefit Builder automatically calculates how much the plan will cost and then allows the consumer to enroll for benefits, all using one integrated online application.

"As consumerism continues to gain momentum in the marketplace, our goal is to continue to give consumers more choices and more control over their health care decision-making," said Tom Richards, senior vice president of product for CIGNA HealthCare.