Clinical Study Validates Again That Celsius Burns Calories

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Celsius Holdings announced the results of a second clinical study of Celsius, the innovative beverage credited for creating the calorie burning category that is revolutionizing the beverage market.

This research study was conducted in the Applied Biochemistry and Molecular Physiology Laboratory in the Department of Health and Exercise Science at the University of Oklahoma. The research further validates the effects of Celsius on boosting calorie burning, by means of increasing metabolism. The study was presented today at the International Society of Sports Nutrition Annual Scientific Symposium held in Las Vegas. The university scientist reported that both male and female study participants consuming just one bottle of Celsius burned an average of 100 more calories than a placebo over a three hour period.

The blinded, placebo-controlled study was conducted on a total of sixty men and women of normal weight. An equal number of participants were separated into two groups to compare one serving (12oz.) of Celsius to a placebo of the same amount. According to the study, those subjects consuming Celsius burned significantly more calories versus those consuming the placebo, over a 3-hour period. The study confirmed that over the 3-hour period, subjects consuming a single serving of Celsius burned 65% more calories than those consuming the placebo beverage, and burned an average of more than 100 calories compared to placebo. These results were statistically significant. The data further showed that women in the study increased their metabolic rate by an average of 14%, while men increased their metabolic rate by an average of 8% during the three-hour period following consumption of one 12 oz. bottle of Celsius.

Celsius, Inc.'s second study was conducted as part of its ongoing research program designed to prove that the intended functional benefit is delivered by Celsius. In its initial study, presented at the International Society of Sports Nutrition Scientific Symposium in 2005, the metabolic rate of twenty individuals of normal weight were tested at a pre-ingestion baseline on two separate days, one with Celsius being consumed and the other with the placebo being consumed. This first study demonstrated Celsius raised metabolism by an average of 12% over a 3-hour period.

"This, second study confirms that Celsius burns calories, increases metabolism and provides an energy boost over a three hour period," said Chad Kerksick, Ph.D., who served as Chief Researcher for the project at the University of Oklahoma. "Specifically, this study found that Celsius helpedindividuals burn an average of over 100 calories more than those participants consuming the placebo. Additionally, the new study found that participants who consumed only one serving of Celsius maintained a 65% greater level of calorie burning over a similar group of men and women that consumed a placebo." Continuing, Dr. Kerksick said, "In my opinion by investing in additional research, Celsius, Inc. is building a conclusive body of research demonstrating clinical evidence of functionality for calorie-burning."

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"Celsius, Inc. is dedicated to healthier refreshment, and conducting clinical research on the functional benefits of our products provides factual information for consumers to make educated choices about the beverages they consume. " said Steve Haley, CEO of Celsius, Inc. "Celsius was the first in the functional beverage industry to come to market with a clinical study on its finished product, and this second study confirms our commitment to a clinical research program that provides scientific proof of functionality. We believe we are leading the way for beverage companies to accurately convey the benefits of their products through clinical testing. We will continue to build a scientific body of evidence in regards to Celsius' efficacy."

Celsius is available in 5 great-tasting flavors including Orange, Cola, Lemon-Lime, Wild Berry and Ginger Ale. Celsius is a dietary supplement that has in clinical studies shown to burn more than 100 calories, boost energy, and increase metabolism for up to 3 hours. Celsius contains a blend of ingredients including Green Tea with EGCG, Ginger, Calcium, Chromium, B Vitamins, and Vitamin C. Celsius contains none of the bad ingredients typically found in soft drinks -- no sugar, no carbs, no preservatives, no high fructose corn syrup, no trans fat, and it has very little sodium.

Celsius is not a replacement for exercise and it is not a weight loss product; it is a replacement beverage for people who love the great taste of a soft drink and the energy of an energy drink, with the added function of burning calories.

Celsius has received many awards, accolades and broad recognition for its innovation consumer appeal. Most recently, Celsius was featured on Extra!, Food Network Unwrapped, NBC Today Show, and was the beverage of choice included in the Oscars Gift Bags.

Celsius was recognized by respected industry analyst DataMonitor that ranked Celsius and calorie burning beverages as one of the "Top Ten Beverage Trends for 2007." Celsius was named Beverage Industry Magazine's "Best New Product -- 2005, and "CSP Retailer's Choice" Finalist for Soft Drinks 2006." Celsius received "Best new Functional Drink", and tied for runner up for "Best New Health Initiative" by Beverage Innovation for their global awards ceremony in 2007.

Celsius is a dietary supplement regulated by the FDA for food safety and quality manufacturing, and by the FTC for product packaging claims.

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