The Amazing Noni Fruit

Armen Hareyan's picture
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Noni Fruit Juice

For thousands of years, ancient Polynesians treasured and protected many of nature's gifts in the form of trees, plants, fruits and nuts as foods and sources of health-promoting vitamins and minerals. The great canoe voyagers of the Pacific often carried along seeds or seedlings of many plants as they discovered, explored and colonized hundreds of islands in the millions of square miles of the ocean. Many other beneficial plants grew wild in the islands of the Pacific.

One of the most treasured of all the trees, and its abundant fruits, was named noni (morinda citrifolia). The tree grows wild in many tropical climes, especially if the soil is nutrient-rich and if the climate allows the tree and its fruit to grow, blossom and proliferate. The tropical noni fruits grow almost continuously on the trees, allowing for several harvests per year. Natural organic mulch is produced around the base of the trees when leaves and fruits fall to the ground where they become natural fertilizers.

"There's a huge and growing market for noni," said Spencer Kamauoha, project manager of Kamauoha Farms. "The economic potential is huge. It's expanding to Asia, Europe and South America."

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Innomark, a 6-year-old company, sells about 100 tons of noni in various products monthly, according to president Casey Foster. It also has a plant in Papeete, Tahiti.

Innomark sealed an agreement with Kamauoha Farms last September to purchase all of its noni products.

Kamauoha estimates he ships about 16,000 litres of noni per month to Utah, where Innomark bottles the juice and sells it wholesale to distributors.

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Kamauoha Farms -

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