Raising Alcohol Prices Can Lead to More Drinking Instead of Less
- Many policy makers and researchers believe that increasing the prices of alcohol beverages will help to reduce alcohol sales and related problems.
- New findings indicate that across-the-board price increases may, or may not, reduce alcohol sales.
- The authors suggest "minimum price posting" as an alternative policy measure.
Both research and policy initiatives tend to support increasing the prices of alcohol beverages as a way of reducing alcohol sales and related problems. However, a study in the January issue of Alcoholism: Clinical & Experimental Research has found that across-the-board price increases may not always have the intended effects on alcohol sales.
"Our study accepts the assumption that alcohol is a "complex good," composed of different beverage types