Alcohol Product Commercials Overwhelm "Responsibility" Messages

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Alcohol Ads

Between 2001 and 2003, American teenagers saw, on average, 779 television commercials selling alcohol, but only nine alcohol company commercials discouraging underage drinking, according to a report released today by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

CAMY, which is supported by grants from The Pew Charitable Trusts and the Robert Wood Johnson Foundation, compared the "responsibility" ads placed by the alcohol industry on television between 2001 and 2003 to televised alcohol product ads from the same time period.

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