Reducing Alcohol Ads Kids See Won't Cost Industry Adult Market

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Alcohol Advertising Policy

Alcohol Policy change could lower ad costs without reducing adult audience.

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The alcohol industry can do a better job shielding underage youth from alcohol ads and still direct its advertising to young, legal-age drinkers, according to a white paper released today by the Center on Alcohol Marketing and Youth (CAMY) at Georgetown University.

CAMY's analysis shows that a new standard for the placement of alcohol ads could lead to overall lower advertising costs without reducing the advertising reaching the often-cited 21- to 34-year-old and 21- to 24-year-old demographic markets for the industry.

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