Detour's Yoga Bar Debuts On Shelves

Armen Hareyan's picture
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Nutrition bar company Forward Foods announced the addition of the Detour Yoga Bar to its line of activity-based protein bars. The new Yoga Bar includes lemon balm to help alleviate stress and promote a sense of calm while supporting strong, flexible muscle development with 11 grams of high-quality protein. Available in two fresh fruit flavors -- Blueberry Acai and Peach Mango -- the new Detour Yoga Bar joins the line of Detour Runner, Detour Biker and Detour Core Strength Bars.

Designed to simplify the confusing energy bar category, the Detour Activity Bars are the first on the market tailor-made for the special needs of athletes participating in yoga, running, cycling, or core strength activities.

Thirty-two million adults in the United States practice yoga or related activities like Pilates. At the same time, research shows that consumers are often confused when it comes to choosing energy bars for these activities. A report from market research group Mintel states that 50 percent of consumers are not sure what to believe regarding the health claims that energy bars make.

"We listened extensively to participants of yoga, Pilates and Tai Chi," said Patrick Muldoon, chief executive officer of Forward Foods, which owns Detour. "Many felt their specific needs for stress alleviation and relaxation were underserved in today's protein bar category. We are excited to bring them this latest addition to the Activity Bar line, which makes it easy for every-day-athletes to make healthy nutritional choices tailored to their specific needs."

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Detour Activity Bars are available online and in grocery stores, drug stores and other mass market retail outlets nationwide.

About The Detour Activity Bars

The Detour Yoga bar includes whey protein and Lemon Balm, a natural herb in the mint family. Recent research has demonstrated that Lemon Balm increases calmness and helps to alleviate the negative mood effects generated by stress. Each Detour Yoga bar contains 600mg of Lemon Balm, 100 percent of the effective daily does in research studies. Whey protein is a naturally occurring complete protein that has the highest biological value of any protein. It is available in blueberry acai and peach mango flavors.

The Detour Runner bar includes whey protein and MicroLactin, a naturally occurring substance derived from milk proteins. Clinical trials have shown that MicroLactin improves joint health and works three times faster than glucosamine. One Detour Runner bar contains 2g of MicroLactin. Whey protein is a naturally occurring complete protein that has the highest biological value of any protein. It is available in chocolate peanut butter, lemon yogurt, and chocolate chip cookie flavors.

The Detour Core Strength bar contains whey protein and ribose. Whey protein is a naturally occurring complete protein that has the highest biological value of any protein. In the body, whey protein helps to repair and grow muscle. One Detour Core Strength bar contains 15g of protein. Ribose is a sugar that occurs naturally in all living cells. Recent research on ribose demonstrates its ability to boost endurance and promote the recovery of muscle tissue after exercise. One Detour Core Strength bar contains 1g of ribose. It is available in caramel peanut and chocolate caramel flavors.

The Detour Biker bar contains whey protein and rhodiola, a naturally occurring substance that enhances muscle energy stamina during periods of peak physical stress and speeds cardiovascular and muscle energy recovery time. One Detour Biker bar contains 200mg of rhodiola. Whey protein is a naturally occurring complete protein that has the highest biological value of any protein. It is available in toffee almond, raspberry dark chocolate and chocolate peanut butter flavors.

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