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R.J. Reynolds Agrees to Stop Selling Flavored Cigarettes

Armen Hareyan's picture

Stop Candy Flavored Cigarettes

"Today our nation took a big step toward protecting the health of our children with the announcement that R.J. Reynolds has agreed to stop selling candy flavored cigarettes in this country. The agreement between Reynolds, the largest manufacturer of candy flavored cigarettes, and the attorneys general of 38 states effectively ends Reynolds' insidious practice of marketing these deadly products to American children, who have long been the target of these products and others like them. We call upon Reynolds and other tobacco companies to eliminate candy flavored cigarettes everywhere and to cease marketing its deadly products to children in the United States and around the world.

"For years, R.J. Reynolds and other tobacco companies have tried to attract youth to smoking by camouflaging a cigarette's cancer-causing ingredients with names like Kauai Kolada, Twista Lime and Midnight Berry. The development and promotion of these products has involved egregious deception, yet it has gone unfettered because tobacco products remain an unregulated product in this country.

"Although today we celebrate this important development in public health, we are reminded again of the desperate need for Congress to pass legislation that would grant the Food and Drug Administration (FDA) meaningful regulatory authority over all tobacco products. Until all Americans are aware of every ingredient contained in cigarettes, we will never be fully able to protect ourselves from the deadly effects of smoking.

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"Congress came closer than ever before to making this a reality in 2004 when the Senate voted to support FDA regulation of tobacco. Tragically, the House of Representatives rejected the measure. To this day, we hold macaroni and cheese to a higher regulatory standard than the nation's greatest cause of preventable death - tobacco.

"We have been reminded recently of the tobacco industry's decades of deception by a series of legal decisions. Chief among them was the August ruling by Judge Gladys Kessler that found the industry liable of racketeering and ordered a ban on misleading descriptors such as 'light' and 'low-tar'.

"Lung cancer is the leading cause of cancer death in this country for both men and women, and smoking causes nearly 90 percent of those deaths. Today, 1,500 people will die from cancer and 30 percent of those deaths will be the result of tobacco use. The American Cancer Society has educated generations of Americans and people around the globe about the deadly consequences of tobacco use. The Society has bolstered these efforts with support of tobacco-control policies that ensure everyone has the right to breathe smoke-free air, help smokers quit and fund lifesaving research to help prevent, detect and treat cancer."

The American Cancer Society is dedicated to eliminating cancer as a major health problem by saving lives, diminishing suffering and preventing cancer through research, education, advocacy and service. Founded in 1913 and with national headquarters in Atlanta, the Society has 13 regional Divisions and local offices in 3,400 communities, involving millions of volunteers across the United States. For more information anytime, call toll free 1-800-ACS-2345 or visit www.cancer.org