Link Between Expectancy, Visual Cues and The Desire To Smoke

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Smoking Expectation

In a study recently published in the journal Neuropsychopharmacology, researchers at the Montreal Neurological Institute (MNI) and the Department of Psychology at McGill University found that when people expect to smoke in the near future, external cues such as watching someone smoke affects their brain more than their level of craving or how long they have gone without a cigarette.

The research was conducted at the MNI's McConnell Brain Imaging Centre, where subjects were scanned using fMRI (functional Magnetic Resonance Imaging).

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