Tobacco Brands Still Common in PG-13 Movies, Despite 98 Master Settlement

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Seven years after tobacco companies signed the Master Settlement Agreement prohibiting them from paying for tobacco brand appearances in movies, the number of tobacco brand appearances in PG-13 rated movies has not experienced a statistically significant decrease, according to a study by Dartmouth Medical School researchers.

The research, published in the May 18 issue of the Journal of the American Medical Association (JAMA), analyzed the number of tobacco brand appearances in 400 movies released before the Master Settlement Agreement (MSA) (1996-1999) and 400 movies released after it was signed (2000-2003) and found that overall, there was a marked decline in the number of tobacco brand appearances in R-rated movies in the wake of the agreement.

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