Television Ads Respond To Smokers Personal Stories

Armen Hareyan's picture
Advertisement

Mostsmokers can list the many health effects of cigarettes - lung cancer, throatcancer, emphysema, heart disease - but few fully appreciate the challengesfaced by those who struggle with the addiction. For more than a year,the Health Department has conducted focus groups and in-depth interviews tolearn more about issues smokers are concerned about and what motivates them toquit.

Advertisement