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Television Ads Respond To Smokers Personal Stories

Armen Hareyan's picture

Mostsmokers can list the many health effects of cigarettes - lung cancer, throatcancer, emphysema, heart disease - but few fully appreciate the challengesfaced by those who struggle with the addiction. For more than a year,the Health Department has conducted focus groups and in-depth interviews tolearn more about issues smokers are concerned about and what motivates them toquit.