Jefferson County Advertisements Promote Smoke Free Living

Armen Hareyan's picture

JCDHE placed the ads as a part of a tobacco prevention strategy to reduce tobacco's impact on the lives of Jeffco residents.

You may have noticed some new advertising throughout Jefferson County. Bus bench ads, newspaper ads, fliers . . . all promoting two new websites,, (the C stands for Choices) and The websites provide valuable information about secondhand smoke, tobacco use and staying tobacco-free. Jefferson County Department of Health and Environment (JCDHE) Tobacco Prevention Initiative is paying for the advertisements with State tobacco prevention funds received from the 2004 state tobacco excise tax.


Specifically, this outdoor ad campaign aims to reduce youth initiation of tobacco, reduce exposure to secondhand smoke, and support people in quitting tobacco. is a site that promotes a harm reduction approach to reducing children's exposure to secondhand smoke. Specifically, the site dispels myths about secondhand smoke and encourages parents who smoke to take it outside. is a fun and interactive site for youth to exercise their choices or their "C," whether it's for personal prevention or cessation of tobacco consumption. Youth can tour "C-Ville" and discover important facts about tobacco and youth-specific tobacco cessation resources available to them. There is even a place for teens to receive text messages on their cell phones reminding them of their goals for quitting smoking through a site called "".

So, if you haven't already visited the web sites, or, try them out and see how much you can learn about the harmful effects of tobacco.

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