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Pediatricians Urge Elimination Of Smoking From Movies With Less Than R Rating

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Elimination Of Smoking From Movies

A significant body of research indicates that exposure to movie imagery of tobacco smoking by attractive movie stars is among the strongest factors that leads nonsmoking adolescents to try this highly addictive behavior.

Each day, nearly 4,000 children and adolescents smoke their first cigarette. One thousand of them become addicted smokers, facing a lifetime of medical conditions from which more than 400,000 die each year.

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The American Academy of Pediatrics (AAP) is concerned that the Motion Picture Association of America's (MPAA) recent statement that it will 'consider smoking as a factor' in ratings will not effectively prevent children from being exposed to on-screen smoking.

Because of the potent effect of motion pictures in persuading children and teens to smoke, the American Academy of Pediatrics (AAP), along with the other leading organizations of health professionals in the United States, 32 state Attorneys General, and the Harvard School of Public Health calls on the MPAA and movie studios to act immediately to eliminate depiction of tobacco smoking from films accessible to children and youth.

The AAP recommends the following four steps to help reduce smoking initiation among children and youth: