Tobacco Giant's 'School Of Cool' Recruits Young Smokers

Armen Hareyan's picture
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British American Tobacco executives gather to celebrate a "good year" at their annual shareholders' meeting in London. But health charity Action on Smoking and Health believes the company is profiting from a new generation of young smokers, recruited by global use of radical "buzz marketing" techniques.

According to BAT's own publicists, BAT has promoted its "Lucky Strike" brand through a strategy "to re-launch and grow the brand by targeting the underground youth community

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