Women Feel Thin Models Are More Elegant, Interesting And Pleasant
Researchers from the University of Bath found that two-thirds of women they interviewed reacted favourably to print advertisements featuring thinner female models whereas less than a third liked models of a larger size.
Those who preferred thinner models tended to believe that weight can be controlled by dieting or exercise. They tended to think the thinner models were more "elegant," "interesting," "likeable" and "pleasant."
Because they much preferred the slimmer models, they were more likely to approve of the product the models was advertising, in this case food products such as up-market salad combinations and gourmet hamburgers.
The women who believed they were in control of their weight