Beauty And The Brain
Beauty, Attractiveness and Mind
The phrase "easy on the eyes" may hit closer to the mark than we suspected.
Experiments led by Piotr Winkielman, of the University of California, San Diego, and published in the current issue of Psychological Science, suggest that judgments of attractiveness depend on mental processing ease, or being "easy on the mind."
"What you like is a function of what your mind has been trained on," Winkielman said. "A stimulus becomes attractive if it falls into the average of what you have