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Study Shows More Women Colouring Their Hair at Home

Armen Hareyan's picture

(NC) - In today's image conscious and budget-minded society, at home haircolour kits have never been more popular as more women strive to enhance their natural beauty while taking some well-deserved time to pamper themselves, all from the comfort of their own homes.

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A recent study focusing on Canadian women's usage and attitudes towards beauty products, conducted by Saine Marketing, found that the number of women using home haircolour products increased by 10 per cent from 2000 to 2002. This significant increase was attributed to the enhanced quality of at-home hair colouring treatments and their overall convenience. The study also predicts a continued increase in women using at-home hair colour products.

As the number of women colouring their hair at home continues to increase, so does the number of questions about how to get the best results from at-home haircolour products.

According to Dia Foley, a beauty consultant for L'Or