Celebrities, Politician Launch HIV/AIDS Awareness Campaign In Hong Kong
The Hong Kong-based group AIDS Concernlast week launched a campaign that aims to address HIV/AIDS-relatedstigma and discrimination by involving four local celebrities and apolitician, Reuters UKreports. The campaign began on Wednesday and includes posters of thefive individuals, who include actor Daniel Wu, politician Alan Leongand cartoonist Alice Mak.
The posters will appear for one month onbuses and subway platforms, as well as in newspapers and magazines.Each poster asks in the local dialect a question that starts, "If Iwere HIV-positive ..." For example, the Wu poster says, "If I wereHIV-positive, would I be offered the leading role in a movie?"
AIDSConcern also aims to launch the campaign in schools and universities inHong Kong. Campaign organizer Loretta Wong of AIDS Concern said,"People are afraid of being labeled and isolated." Leong said that manypeople are "ignorant about the disease, and some think they can beinfected through shaking hands or having a meal together with asufferer." He added, "These misunderstandings create obstacles to theprevention of the disease. ... People are scared to get tested or evenseek treatment, and that could help spread the disease" (Reuters UK, 11/21).
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