New Treatment Is Tough On Lice, But Gentle On Kids

Armen Hareyan's picture
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Head lice is one of the most contagious conditions among children, only second to the common cold.(1) There are about 6 to 12 million cases each year,(2) and it causes children to miss approximately 12 to 24 million school days annually.(3) But, now parents can say good-bye to head lice and to pesticides with the introduction of LiceMD, a new pesticide-free breakthrough treatment that helps parents take control of lice outbreaks and achieve peace of mind while restoring their household to its normal balance. This head lice treatment is pediatrician-tested and clinically proven to effectively, safely and simply eliminate eggs, lice and nits without the use of pesticides.

"Although head lice infestation is common, dealing with it can be emotionally and physically grueling, and even embarrassing for many parents and their children," stated Jim Healy, Senior Product Manager at Combe Incorporated. "LiceMD's effective, safe and simple three-step process helps to reduce the stress by making comb-out so effortless and effective that parents can concentrate on what matters most -- removing the lice and eggs."

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Innovation at its Best

LiceMD is an effective, pesticide-free liquid gel treatment that is clinically proven to eliminate head lice, eggs and nits in just three simple steps. Its primary ingredient is dimethicone, a safe and effective synthetic lubricant with a well-known safety profile, and that is odorless, non-irritating and hypoallergenic. The gel formula makes the comb-out process smooth and easy because it lubricates the hair and allows the comb to glide effortlessly through even long, thick or very curly hair. So, parents can concentrate on removing the lice and eggs, not struggling to pull a fine toothed comb through tangled hair. And, since LiceMD is pesticide-free, it can be safely re-applied right away if re-infestation occurs.

Education is Key

"Head lice myths are as prevalent as head lice themselves. But the truth is that these parasites are relatively harmless and despite common beliefs, are attracted to heads with clean hair," said James M. Sears, M.D. "This probably won't keep parents from worrying if their children get head lice, but it is great that there is now a safe, easy to use pesticide-free alternative that we can recommend."

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