Ruckus Nation: A Competition Seeking Great Ideas To Get Kids Moving
How can we begin to reverse the devastating effects of childhood obesity? Start a movement. HopeLab launches Ruckus Nation, an international online idea competition to get kids moving. People of all ages are invited to submit ideas for new products that will increase physical activity in kids. More than $300,000 in prizes will be awarded, including a grand prize of more than $75,000.
Why Raise a Ruckus?
Research shows that physical activity can help address poor health outcomes associated with childhood obesity. In addition, physical activity is associated with better mental and physical health. With this in mind, the goal of Ruckus Nation is to find great ideas for fun, engaging new products that will increase physical activity among middle school-aged kids (ages 11 to 14).
Can a Competition Make a Difference?
"Ruckus Nation is catalytic. Great ideas will be transformed into real products that get kids moving," said HopeLab President Pat Christen. "Experience tells us that combining great ideas with top-notch research leads to innovative solutions."
HopeLab will develop one or more of the winning ideas from Ruckus Nation into prototypes that can be tested to determine their effectiveness. Successful prototypes will be turned into real products and distributed broadly.
Chinwe Onyekere, Program Officer of the Pioneer Portfolio of Robert Wood Johnson Foundation, which is co-sponsoring Ruckus Nation, explained, "The Pioneer Portfolio supports innovative ideas and projects like Ruckus Nation that may lead to important breakthroughs in health and health care. This online competition throws the search wide open for dynamic new products that kids will like and use to be more physically active."
Competition entry requirements, rules and judging criteria are available at www.ruckusnation.com. Prizes will be awarded to contestants in four categories -- middle school, high school, college and other. Participants (teams of one to six individuals) must register no later than October 15, 2007; registration is limited to 1,000 teams. Registered contestants must submit their ideas online no later than November 20, 2007. Entries must be submitted in English. Semifinalists will be announced in February 2008; category winners and one grand prize winner will be announced at an event in March 2008.