Endo Pharmaceuticals, Project Sunshine To Brighten The Day Of Pediatric Patients

Armen Hareyan's picture

'Project Sunshine Patches Day' program offers recreational and educational services to children's hospitals around the country.

Endo Pharmaceuticals Inc. and Project Sunshine announced a 'Project Sunshine Patches Day' program partnership designed to help brighten the day of pediatric patients at children's hospitals in select cities nationwide. Endo Pharmaceuticals will sponsor 10 Project Sunshine events with pediatric hospital patients to facilitate quality playtime and craft activities, and distribute stuffed animals to all participants.


Despite increasing efforts to assuage fear in hospitalized children, healthcare providers continue to face challenges managing procedure-related pain and the anxiety that can be associated with it. In a recent survey of 200 pediatric healthcare professionals conducted by Roper Public Affairs & Media in partnership with Endo Pharmaceuticals, 75 percent of respondents said their patients demonstrated anxiety prior to venous access and other superficial procedures.(1) Children who experience pain or anxiety-related discomfort are at risk for developing subsequent, long-term aversions to treatment experiences.(2)

"For pediatric patients, hospital stays can be frightening and even traumatic, which is why we feel it is so important to try to improve the quality of life for these children," said Amy Saperstein, Executive Director, Project Sunshine. "We are delighted to bring our volunteers and arts and crafts activities to hospitals around the country, and thank Endo Pharmaceuticals for their generous support to make these events possible."

"Endo Pharmaceuticals is committed to improving the lives of patients and meeting the needs of healthcare professionals," said Peter A. Lankau, Chief Executive Officer, Endo Pharmaceuticals. "We are pleased to partner with Project Sunshine in an effort to brighten the day of pediatric patients and raise awareness about issues essential to their care."

Endo Pharmaceuticals and Project Sunshine will conduct the 'Project Sunshine Patches Day' events at 10 hospitals across the country during the summer of 2007.