Families Encouraged To Kick A Bad Habit, Pick A Good One
Just in time to make those New Year's resolutions, Nick at Nite announces the launch of "Kick One, Pick One" (KOPO), the network's new pro-social campaign to encourage families to eat smarter, get fit and spend more time together.
Bowing Jan. 1, KOPO is an on-air, online and grassroots initiative campaign that continues Nickelodeon Kids and Family Group's legacy of empowering its audiences with information and tools to help better their lifestyles and communities.
"We are in a truly unique position to create positive social change through our connection with our audiences," said Marva Smalls, Executive Vice President of Nickelodeon/MTVN Kids and Family Group Public Affairs. "We have empowered kids to become leaders on the childhood obesity issue through Nick's 'Let's Just Play' campaign, and encouraged families to spend more time with each other at mealtime with Nick at Nite's 'Family Table.' Now, 'Kick One, Pick One' will inform families on the importance of coming together to kick some bad habits and adopt better ones."
Nick at Nite's KOPO initiative will be introduced across multiple platforms through: a series of public service announcements (PSAs) focusing on proper nutrition, getting families physically active and encouraging them to simply take time for family conversation; a website packed with information about the campaign, helpful tips and a family contract to measure their commitment; and an on-air, online and radio promotional campaign.
The campaign launches on-air Jan. 1 with funny and fact-filled PSAs and time-anchored lower thirds (graphics at the bottom of the TV screen) communicating KOPO's goals for the New Year: activity, nutrition and togetherness. Additional spots, focusing on breaking a bad habit in 21 days, are scheduled to debut on-air and online throughout 2008. The campaign will run into the fall of 2008, leading up to Nickelodeon Kids and Family Group's annual Worldwide Day of Play celebration. Worldwide Day of Play is a global celebration of kids' and families' KOPO accomplishments for the year.
Nick at Nite's KOPO initiative was developed with advice and input from an Advisory Board consisting of health educators, physicians, psychologists and more.
"Nick at Nite has challenged families with KOPO to make small lifestyle changes that can add up to big results and have a significant impact on their everyday lives," said nutrition expert, Kathleen Zelman, MPH, RD, and a KOPO Advisory Board member. "All it takes is dedication to making these incremental changes, adopt a new habit, and follow it for 21 days so it becomes familiar and easy to follow long term."