American Red Cross To Teach Safety Lessons To Children, Parents

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American Red Cross collaborates with SeeMore's Playhouse to teach safety lessons through both on-air, and off-air initiatives.

The goal is to continue to educate children and families through multi-media and the safety lessons taught by "SeeMore the Safety Seal" and his friends.

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To ensure that each show conveys the most appropriate safety message, the Red Cross will provide guidance and supervise scripts based on their esteemed health and safety educational programs as well as their disaster relief experience. "Teaching children from an early age how to protect themselves is an important initiative for the Red Cross. Teaming up with to carry out that goal means that we can reach parents and children in a fun, yet compelling way," says Scott Conner, Vice President, Preparedness and Health and Safety Services. "The Red Cross has been the leader in preparedness and safety education for 126 years. To partner with such a prestigious and respected organization helps keep our commitment to children's safety at the forefront of issues facing all of us today," said Safety4Kids President, Tom Blair.

As part of the collaboration, the Red Cross and Safety4Kids will continually focus on programming which serves to instill early water safety habits in children. To help accomplish this goal Safety4Kids has appointed Red Cross Advisory Council on First Aid, Aquatics, Safety and Preparedness aquatics expert Francesco (Frank) Pia, Ph.D. to its Board of Advisors. Dr. Pia is a school psychologist and renowned expert on aquatic safety. He was also instrumental in production of the 2007 Emmy winning episode of SeeMore's Playhouse entitled "Pool Yourself Together".

SeeMore's Playhouse is a multi-Emmy award-winning, first-of-its-kind preschool national public television series featuring original music, which entertains children while teaching them the vital basics of safety and healthy living. "SeeMore the Safety Seal" and his friends are all destined to become trusted icons of children's safety and wellness.

An all new and exciting season of SeeMore's Playhouse begins in September and will feature special emergency preparedness messages for children and their parents from the newly released Be Red Cross Ready three steps to emergency preparedness planning.

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