China Video Campaign To Promote Condom Use
The campaign consists of three television clips produced by Ruby Yang andThomas Lennon, who last year received an Academy Award for a documentary onChinese AIDS orphans. According to the United NationsDevelopment Programme,which is supporting the campaign, hundreds of millions of people will see theclips monthly during the next year. The Ministry ofHealth also workedon the campaign (AP/International Herald Tribune, 12/6).
The clips are targeted at young people and migrant workers and will bebroadcast on screens in buses, trains and planes. They also will be shown onthe Internet, in entertainment venues and on some television stations, accordingto Reuters. Several Chinese actors andmusicians are participating in the project.
The clips feature celebrities meeting or watching young people in differentsituations and saying, "Life is too good, please protect yourself." Amessage is featured on the screen saying that sex is the main mode of HIVtransmission in
Subinay Nandy, UNDP director in
A 1999 attempt to promote condoms on television was cut for violating a ban oncondom advertisements, Reuters reports. According to Reuters,about 700,000 people in
In related news, a Chinesenewspaper on Thursday reported that the government will begin to requireChinese citizens who leave the country for more than one year to receive an HIVtest when they return, Reuters reports.
The new regulations began this month and apply to Chinese air and ship crewmembers working outside the country. It is unclear how the requirement will beimplemented, according to Reuters.
A health ministry official last month said that
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