Web Site Educates Consumers On Looking Clean Versus Being Clean

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The Consumer Specialty Products Association is separating fact from fiction about what looks clean and what is clean with the launch of its new consumer website www.AboutCleaningProducts.com .

"We are surrounded by invisible germs that can have a significant impact on our health," said Chris Cathcart, president of CSPA. "While it's easy to make a home look clean, there is a wide array of issues to consider to achieve a truly clean home, such as choosing a safe and effective product -- whether it is a traditional, "green" or home-brewed alternative."

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www.AboutCleaningProducts.com provides a wealth of information about how to clean kitchens, bathrooms, laundry, and carpets and upholstery. It also includes useful information about alternatives to traditional cleaners.

"In today's information age, it is important for consumers to have a resource they can rely upon to provide factual information about the science of the cleaning process, the different types of products available, and their uses and limitations," said Kelly Semrau, chair of CSPA and vice president of global public affairs and communications for SC Johnson.

In a recent national survey commissioned by the Alliance for Consumer Education (ACE), mothers stated that keeping their homes clean was the best means of protecting their families from the germs that cause colds and flu. ACE's interactive website, www.StopGerms.org , allows consumers to take a tour of a home and learn how to have a cleaner and healthier home.

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