Young Physicians Demanding Advanced Laparoscopic Energy Instruments
Laparoscopic Energy Instruments
Millennium Research Group's US Laparoscopic Marketrack results show that in Q3 of 2007, the advanced energy market, which includes open and laparoscopic devices, generated over $100 million in revenue. Due to the demand for advanced energy instruments from young physicians, these products are being used for more applications and in more procedure types than ever before. The shift towards more expensive products has also boosted the market.
Advanced energy surgical instruments consist of ultrasonic and bipolar vessel sealing devices. Ethicon owned 69% revenue share for laparoscopic advanced energy devices in Q3, and over 57% revenue share in Q3 for open advanced energy devices. These devices are used for cutting and coagulating tissue and sealing vessels and offer safer, more precise, simultaneous cutting and coagulation than previous modalities. Many younger physicians have used advanced energy surgical instruments in their training and therefore are familiar with the technology and recognize its advantages, driving devices revenues.
"Average selling prices in the advanced energy category are on the rise," says Jaya Classen, Senior Analyst at Millennium Research Group. "This is due to the adoption of higher-priced products such as the Gyrus-ACMI 3105PK angled shears and the Ligasure V 1500."
MRG offers a number of products covering the global laparoscopic market. For ongoing quarterly tracking of market shares by brand, MRG offers its Laparoscopic Marketrack service. This service tracks laparoscopic markets, including bladed, bladeless, blunt and hand-assist trocars, advanced energy probes, endolinear cutters and staplers, and reprocessed devices, in the US on a quarterly basis. Besides market share, this service also provides brand- level usage (units, average selling price, and revenue), detailed procedure numbers, and practitioner practice information.
For in-depth analysis and 5-year growth forecasts, MRG offers its Global Markets for Laparoscopic Devices 2008 report series, which includes individual reports on the US and Europe. Companies covered by this market research include Ethicon Endo-Surgery, Covidien (formerly Tyco Healthcare), Gyrus-ACMI, Applied Medical, Olympus, and more.