Wired, Working Americans Let Nighttime Health Routines Slide

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After a long day at the office, do you reach for your cell phone or your gym bag? A new national survey, conducted by StrategyOne for the makers of LISTERINE Antiseptic, shows that Americans are busier than ever before, often at the expense of their personal health. More than half of people surveyed (55 percent) said they don't feel like they have the free time in the evenings that they had five years ago, and 80 percent agree that Americans are working longer days than ever before.

When Americans are busy at night, caring for personal health is often not top of mind. On average, working adults spend twice as much time in the evening watching television than working out or keeping fit (8 vs. 4 hours per week), and admit to clocking an average of six extra hours of work time a week above and beyond the standard 40 hour work week, either working at home or staying late at work. Not surprisingly, simple health routines, like oral care, are the most neglected nighttime routines when working adults feel their time is crunched.

"The explosion of technology advancements over the last five years created opportunities and disruptions for Americans' lifestyles," says Dr. James Canton*, noted trends expert and CEO, Institute for Global Futures. "Innovations such as wireless technology and the growing use of social media bring Americans together personally and professionally 24/7."

In fact, the survey revealed that 63 percent of Americans are using more technology in their lives than 5 or 10 years ago, such as using the Internet, watching recorded TV and gaming.

"New technology is designed with freedom and efficiency in mind yet ironically has many Americans multitasking more than ever before at night. As a result, people are more wired and tired -- often unintentionally at the cost of their health," says Dr. Canton.

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To help men and women make the most of their time, leading fitness expert Denise Austin** teamed up with the makers of LISTERINE to develop simple wellness tips especially for night.

"Taking care of your health and wellbeing at night doesn't have to take a lot of time. It can easily be incorporated in your nightly rituals with ingenuity, creativity and a small amount of time," says Denise Austin. "There are simple things you can do for your wellbeing at night that can help you restore and replenish for the next day and make a big difference in your overall health."

Some of Denise's tips include:

-- If watching TV is a must, use commercial breaks to try simple toning exercises, such as arm circles or sit ups. By resisting the opportunity to fast-forward through commercials, you can fit in as much as six minutes of exercise during a 30-minute program.

-- Make your nighttime health routines a priority. Wash your face, remove contacts if you wear them, and brush, floss, and rinse with mouthwash as part of a complete oral care regimen. It's especially important to look after your oral health at night because your mouth is vulnerable to germs when you sleep. Rinsing for just 30 seconds with a mouthwash such as LISTERINE Antiseptic offers 12 hours of protection against plaque and gingivitis germs.

-- Restore and replenish with a good night of sleep. Nighttime is the perfect opportunity to improve healthy rituals and routines. Make eight hours of sleep a goal in order to give your body the time it needs to restore and replenish.

-- Reflect on a positive moment that happened that day or visualize something great that can happen tomorrow. Always end your night on a happy note.

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