Keep Dad in the Game: Nutrition and Prostate Cancer Guide

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Since prostate cancer affects only men and is the second leading cause of death in men, the Prostate Cancer Foundation (PCF) is announcing a comprehensive set of programs just in time for Father's Day.

The programs are designed to help men make changes in their diets to reduce the risk of prostate cancer and its recurrence, highlight awareness of this deadly disease and raise needed funds for research to develop a cure.

The comprehensive Nutrition and Prostate Cancer guide presents current and emerging information on how nutrition can influence prostate cancer development and progression. The PCF's ongoing partnerships with Safeway grocery stores and Major League Baseball are being launched in June to raise money for prostate cancer research, as well as a brand-new partnership with The Republic of Tea.

The Nutrition and Prostate Cancer guide follows the PCF's issuance last September of its first Report to the Nation on Prostate Cancer, which offered a similarly comprehensive review of the state-of-the-art in prostate cancer prevention, diagnosis, treatment, and research.

"Roughly two million men in the U.S. are battling prostate cancer and this number is expected to increase by more than 50% in the next 15 years," commented authors Edward L. Giovannucci, MD, ScD, Professor of Nutrition and Epidemiology, Harvard School of Public Health, and Peter H. Gann, MD, ScD, Professor of Preventive Medicine, Feinberg School of Medicine at Northwestern University. "We undertook this guide in order to provide men and their families a better understanding of the role of nutrition in preventing prostate cancer and its recurrence."

Although there is mounting evidence demonstrating the importance of certain foods in the fight against prostate cancer, the authors note that much more data is needed. Therefore, the PCF recommends that patients discuss all dietary and lifestyle changes with their doctors and adopt a balanced approach that can be easily incorporated into their daily lives.

"We are proud of our role in supporting efforts to identify the links between nutrition and prostate cancer," said Leslie D. Michelson, chief executive officer of the PCF. "In the past five years, much progress has been made in identifying foods and nutrients that may help prevent or delay the development and progression of prostate cancer. We are also excited to launch several partnerships that will help increase greater awareness of this disease during Father's day and raise funds to defeat it."

Prostate Cancer Foundation's Nutrition and Prostate Cancer guide:

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* Cooked tomato products can reduce prostate cancer development and progression. Large, long-term studies have shown that eating just a few servings a week of tomato sauce, rich in the antioxidant lycopene, can significantly lower the risk of prostate cancer. The PCF has provided funds and support for research on the benefits of lycopene and continues to encourage efforts to disseminate the latest results in this promising area.

* Increase intake of fatty fish such as salmon and cruciferous vegetables such as broccoli. Men who have been paying attention to what makes for a heart-healthy diet will find much overlap with a prostate cancer protective diet, increasing fruit and vegetable consumption and replacing red meat with fish.

* Vitamin and mineral supplements are not always helpful and can even be harmful in high doses. Several ongoing studies are currently evaluating the effect of the different supplement dosages on prostate cancer. The results will help to identify which supplements are best for reducing the risk of development and progression of prostate cancer. In the meantime, the PCF urges all men to discuss the use of supplements with their doctors, and to include a wide variety of healthful foods, particularly fruits and vegetables, in their diet.

* Flipping meat on a grill more often can help minimize the intake of carcinogens. Charred meat contains a carcinogen, PhIP, which has been shown to cause cancer in laboratory animals. Research in humans is still underway, but early studies have shown that flipping the meat more often, or even scraping off the char before eating, can minimize the amount of PhIP ingested.

Father's Day Partner activities include:

* Safeway: (NYSE:SWY) For the fifth consecutive year, Safeway, one of the largest food and drug retailers in North America, will be conducting a point-of-purchase promotion at all 15,000 checkout stands in all 1,600 Safeway stores. Shoppers at all Safeway stores will be able to donate $1 or more as they check out, buy wristbands, music CD's and participate in other programs with 100% of the proceeds directed to the PCF. Since inception, these programs have raised more than $8 million dollars for prostate cancer research.

* Major League Baseball: Each year, the PCF raises funds for research by securing donations or pledges for the number of homeruns hit during select Major League Baseball games in the week leading up to Father's Day, June 8-19, 2005. Pledges from $0.25 to $10,000 per home run, or one-time donations, can be made until the start of the last game on Father's Day, June 19th. Last year, 132 home runs hit during 60 games raised more than $2 million for research. Individuals can make a pledge by calling 1-800-798-CURE or pledging online. Activities include pre-game ceremonies, distribution of blue ribbon temporary tattoos, placing a large blue ribbon on the field and a national public service announcement.

* Republic of Tea: A new PCF partner, the Republic of Tea, recently introduced MAN KIND TEA - Blueberry Green Tea. This special healthful blend features a base of premium green tea grown and processed in China and enhanced by wild blueberry bits. Both green tea and blueberries have been shown to act as powerful antioxidants. The Republic of Tea will contribute 75 to the PCF from every 2.8 oz tin of MAN KIND TEA sold. The product can be obtained at stores nationwide, by calling 800-298-4TEA (4832) or by visiting Republic of Tea

About Prostate Cancer
Prostate cancer is the most commonly diagnosed non-skin cancer in the United States. One in six American men will develop prostate cancer and it is the second leading cancer cause of death in men. A little-known fact is that a man is 33% more likely to develop prostate cancer than an American woman is to get breast cancer. This year, it is estimated that 232,000 new prostate cancer cases will be diagnosed in the United States. Over the next decade, as baby boomer men reach the target age for the diagnosis of prostate cancer, it is anticipated that new prostate cancer cases will increase to 300,000 per year.

About the Prostate Cancer Foundation
The Prostate Cancer Foundation is the world's largest philanthropic source of support for prostate cancer research. Founded in 1993, the PCF has raised more than $230 million and provided funding for prostate cancer research to more than 1,200 researchers at more than 100 institutions worldwide. The PCF has a simple, yet urgent goal: to find better treatments and a cure for recurrent prostate cancer. For more information, visit the Prostate Cancer Foundation - Santa Monica, CA - June 8, 2005

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