Men In Denial Over Expanding Waistlines
A new survey  conducted by Cancer Research UK suggests that around a quarter of British men are in denial about their weight problem.
National data shows that 65 per cent  of men are overweight  or obese . But the survey, which interviewed over 2,000 men, found that a worrying proportion, 25 per cent, would not admit they were carrying any extra weight.
The research asked men to identify which weight category they thought they belonged to. With 65 per cent of UK men known to be either overweight or obese, only 40 per cent of the men asked in this new survey thought they fell into either of these groups.
The survey, released to launch Cancer Research UK's Man Alive Campaign, shows that men are not heeding health warnings to maintain a healthy body weight. Around 65 per cent of men had no idea that being overweight or obese increases their chance of developing cancer and an alarming 75 per cent did not know that being physically inactive also increases their risk.
The Man Alive campaign is designed to raise awareness of cancer among men and highlight ways to reduce the risk. Only 22 per cent of men questioned eat five portions of fruit and vegetables per day and two thirds fail to meet the recommended target of 30 minutes of moderate exercise five times a week.
It is estimated that obesity may now be responsible for around 4000  cases of cancer in UK men every year. A recent review  suggests that obesity increases the risk of bowel cancer by 60 per cent. Being obese also doubles the risk of being diagnosed with kidney, oesophageal and stomach cancer as well as being a risk factor for bladder cancer.
Good diet and regular exercise are two factors that can help in reducing the risk of developing cancer.
Joe Pasquale, comedian and winner of the ITV game show, 'I'm a Celebrity, Get Me out of Here' is supporting the campaign. He says: " There's nothing funny about obesity