Nutrition 21 Launches Iceland Health

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Nutrition 21 introduced two new additions to its Iceland Health brand portfolio: Iceland Health Cholesterol Health and Iceland Health Joint Relief Plus SLEEP Support. Formulated with omega-3 fish oil and a specialized form of plant sterols (phytosterols) that are natural compounds, Iceland Health Cholesterol Health has been shown to reduce LDL or "bad" cholesterol up to 15%.

Iceland Health Joint Relief Plus SLEEP Support also contains omega-3 fish oil, Iceland Collagen GHA for pain and joint relief, as well as melatonin to promote a 100% drug-free more restful and uninterrupted sleep. Both new products were shipped last month to national and regional retailers across the country and have been well-received.

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"These exciting new products address conditions that impact quality of life issues for large segments of the U.S. population; particularly those of the burgeoning 'Baby Boom' generation," said Dean DiMaria, senior vice president-marketing of Nutrition 21.

"With a strong desire to stay as active as possible for as long as possible, Baby Boomers now have an expanded menu of high-quality Iceland Health products to manage health issues ranging from cardiovascular health to management of their cholesterol levels to alleviating joint pain and getting a better night's sleep. Nutrition 21 is dedicated to creating products that combine best-in-class science with top-quality ingredients to support those focused on living longer, healthier, happier lives."

According to the Centers for Disease Control & Prevention (CDC), in 2005 there were approximately 25.6 million people in the U.S. with diagnosed heart disease.

In a study of more than 11,000 patients who had suffered a heart attack within the previous three months, those who took fish oil supplements had a 41% decrease in the risk of sudden death and a 45% decrease in the risk of dying from heart-related diseases. Iceland Health Omega-3s provide affordable, high-quality fish oil with an optimal balance of EPA and DHA, the two essential omega-3 fish oils. Iceland Health Omega-3s are the only omega-3 fish oils produced and imported from Iceland. They are manufactured under regulations developed and promoted by the U.S. Food and Drug Administration.

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