WellPoint Launches Online Physician Ranking Guide
Indiana-basedWellPoint on Tuesday announced the launch of an onlinephysician ranking guide developed in partnership with Zagat Survey,that will allow members to rank physicians based on trust, communication,availability and office environment, the Baltimore Sun reports (Baltimore Sun,1/9). According to WellPoint, members of certain high-deductible health plansin California, Connecticutand Ohio willfirst use the guide. The guide, which will not include rankings foreffectiveness of care and will apply only to physicians in the WellPointnetwork, will supplement company data on cost and quality.
WellPoint spokesperson Cheryl Leamon said, "Our goal is to make the healthcare system more transparent" and help "improve customerservice" (Bloomberg/NewYork Daily News, 1/9).
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