WellPoint Launches Online Physician Ranking Guide

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PhysicianRanking Guide

Indiana-basedWellPoint on Tuesday announced the launch of an onlinephysician ranking guide developed in partnership with Zagat Survey,that will allow members to rank physicians based on trust, communication,availability and office environment, the Baltimore Sun reports (Baltimore Sun,1/9). According to WellPoint, members of certain high-deductible health plansin California, Connecticutand Ohio willfirst use the guide. The guide, which will not include rankings foreffectiveness of care and will apply only to physicians in the WellPointnetwork, will supplement company data on cost and quality.

WellPoint spokesperson Cheryl Leamon said, "Our goal is to make the healthcare system more transparent" and help "improve customerservice" (Bloomberg/NewYork Daily News, 1/9).

Reprintedwith permission from kaisernetwork.org. You can view the entire Kaiser Daily Health Policy Report, search the archives, and sign upfor email delivery at kaisernetwork.org/email . The Kaiser Daily Health PolicyReport is published for kaisernetwork.org, a free service of The Henry J.Kaiser Family Foundation.

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