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Survey Tool Helps Consumers Rate Experiences With Their Doctors

Armen Hareyan's picture

WellPoint will launch the Zagat Health Survey tool to members in its Blue Cross and/or Blue Shield subsidiaries in metropolitan Los Angeles, Connecticut and greater Cincinnati and Dayton, Ohio markets.

The survey tool is now available to members in these cities enrolled in the company's Blue Lumenos consumer driven health plans. The tool will be made available to all members in these locations at the end of the first quarter of 2008.

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"Through our partnership with Zagat, WellPoint is helping address an unmet need for peer-to-peer interaction among health care consumers," said Jason Gorevic, WellPoint's chief marketing and product officer. "Zagat is widely known and trusted for its ability to help people share and learn from other consumer experiences. Zagat is an ideal partner to not only create a trusted resource for consumers, but also to actively engage consumers in sharing and utilizing that information."

"WellPoint is committed to providing members in its health plan subsidiaries with the data and tools necessary to help them take a more active role in their health care decision making. Consumer experience information such as that enabled by the Zagat Health Survey tool is an important complement to the clinical quality, cost and other tools we provide to support consumers' health care decision-making," said Gorevic.

The new survey tool enables members to review and evaluate physicians based on a set of distinct criteria, creating a trusted resource to support informed member decision-making. The online survey tool will allow consumers to review their doctor visits based on: