New Generation Of Consumer Driven Health Products Introduced

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Consumer Driven Health Products

Anthem Blue Cross and Blue Shield in Virginia is now offering new health plan options for employers and individuals that will change the way consumers think about health care-helping them to lead healthier lives and gain control over the rising cost of care. These consumer driven health products (CDHPs) and services will be available for large and small businesses, and individuals, effective Jan. 1, 2008.

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"Anthem members who choose these consumer-driven products will have better support to help them lead healthier lives," said Tom Byrd, president, Anthem Blue Cross and Blue Shield in Virginia. "These plans give consumers the decision-making power and control to direct how they want to spend their health care dollars. For physicians, the products help create more informed patients who know what kind of questions to ask. And for employers, these products help engage employees and make them active partners in helping to control the rising cost of health care. More informed consumers can make better health care decisions."

Anthem will offer the following core consumer-driven health products:

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