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Teen Driver Safety Products Popularity Growing Rapidly

Armen Hareyan's picture
Teen Driver Safety Gadget Rookie Driver

A good driver's education program is just the beginning of the process parents face while teaching their teens to become safe drivers. In most states, teens are only required to spend between 2-6 hours of actual behind-the-wheel driving time with an instructor prior to receiving their driving permit. According to Corinne Fortenbacher, a leading teen driving safety advocate, "Then parents are responsible for their teen's real-life drivers training."

Fortenbacher is the president of Rookie Driver.Net, an online provider of products which cater to improving the safety of new drivers. "Our company has grown from a single product in 2007 to multiple product lines. Teen driving accidents are the leading cause of death and injury to teens and parents have become much more aware of their responsibility in trying to reduce the number of teen driving accidents."

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Fortenbacher, along with her 15-year-old son Austin, created a magnetic symbol in 2006 which is placed on the parent's car to alert other drivers that a new driver is behind the wheel. "From there, the trademarked design has grown into a nationally recognized symbol which is now distributed throughout the United States and Canada," Fortenbacher says.

As Rookie Driver.Net grew and became more well known, other companies began contacting Fortenbacher asking to team up with their company to distribute additional products which can improve teen driver safety. The company has added GPS tracking devices and a book written by a teen driver to help other teenagers learn how to avoid the common mistakes that new drivers make.

They also recently joined forces with a hands-free Bluetooth device company. "It may seem strange to partner with a hands-free cell phone company with all of the stories surrounding the perils of teens on cell phones and texting while driving," Fortenbacher states. "We do not promote teens using cell phones. In fact many states do not allow teens to use any type of cellular device during their learners permit period. But parents do use cell phones, and using a hands-free device sets a good example for down the line when their teen is allowed to use them."

"Much more needs to be done to prevent teen crashes, the leading cause of death for young people in the U.S.," Fortenbacher concludes. "No one can eliminate accidents, but parents can take every safety measurement possible." The Rookie Driver website provides many teen driving safety links and a blog for parents and teens to share safety tips. They can be found at http://www.RookieDriver.Net