U.K. Teens Spend 24 Percent More Time Online Than Average Internet User
comScore released a report examining the online activities of people age 15 to 25 in the U.K., finding that they were 25% more likely to be online than the general population and spent 24% more time online than the average Internet user in April 2007.
"The higher use of the Internet among those aged 15 to 24 reflects the fact that this age group has grown up online, demonstrating how integral the Internet is to their lives," said Bob Ivins, EVP and managing director of comScore Europe.
"The fact that teens and young adults in the U.K. over-index in engagement metrics like time spent and page-views is an indication of their comfort with the Internet compared to the average user.