Novel Vaccines Improve Potential For European Vaccines Manufacturers
The vaccines market, which was earlier associated with low profit margins and slow growth rates, has gained momentum in recent years through innovation. The introduction of novel vaccines for diseases with high burden and continuous investments aimed at boosting production capacity is driving the growth of this previously unattractive market.
New analysis from Frost & Sullivan, European Vaccines Market, finds that the market earned revenues of $4.50 billion in 2007 and estimates this to reach $9.85 billion in 2014.
"Health authorities are prepared to spend on prevention, rather than witness expenditures on vaccine-preventable diseases spiral out of control," notes Frost & Sullivan Research Analyst John Paul. "The growing support for vaccinations from physicians and paediatricians has been fundamental to the growth of the vaccines market."
The market has shown remarkable growth in recent years as a result of the introduction of vaccines in untapped disease segments. Governments' acceptance and reimbursement of such efficient, albeit expensive, vaccines has encouraged market participants to increase investments in R&D and develop innovative and differentiated products. Innovation in technology has enabled manufacturers to move ahead into promising areas like therapeutic vaccines where the potential for growth is unlimited.
However, Europe is already at a disadvantage because of the ban on direct-to-consumer marketing. Uptake levels in Europe remain slower than in the US market. In addition to the inherent challenges in vaccine manufacture and R&D, market participants also have to deal with government policies, perceptions and awareness levels that diverge widely across Europe.
"A clear comprehension about the dynamics in various regions is important to predict demand and alter business strategies accordingly," explains Paul. "Predicting and meeting demand is one of the most challenging factors in the vaccines industry. Efficiency in manufacturing and distribution has to be achieved in order to offset limited production capacities and low profit margins."
Keeping abreast of epidemiological trends and government policies, coupled with efforts to boost physician and public awareness, will be crucial. In the context of R&D, the identification of the disease areas to be targeted, through a vaccine or a combination, is important because market penetration and revenue generation are largely dependent upon these factors in various regions.
"Vaccine manufacturers should be able to identify key market dynamics, promote efficiency of operation and support public perception while adapting and implementing lean principles and innovative marketing strategies," advises Paul. "Streamlining investments into R&D of adjuvant technologies, therapeutic and DNA vaccines could enable realisation of significant potential in these areas."