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Food Marketing Aimed At Minority Communities

Ruzanna Harutyunyan's picture

"The Context for Choice: Health Implications of Targeted Food and Beverage Marketing to African Americans," American Journal of Public Health: Sonya Grier of the American University Kogod School of Business' Department of Marketing and Shiriki Kumanyika of the University of Pennsylvania School of Medicine's Departments of Biostatistics and Epidemiology and Pediatrics reviewed 20 studies published from June 1992 through 2006 that looked at food and beverage marketing to blacks and whites.

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Eight of the studies looked at product promotions, 11 were on retail food locations and three focused on food prices. Researchers concluded that while the evidence is limited, blacks are "consistently exposed to food promotion and distribution patterns with relatively greater potential adverse health effects than are whites" (Grier/Kumanyika, AJPH, September 2008).

Reprinted with permission from kaisernetwork.org. You can view the entire Kaiser Weekly Health Disparities Report, search the archives, and sign up for email delivery at kaisernetwork.org/email . The Kaiser Weekly Health Disparities Report is published for kaisernetwork.org, a free service of The Henry J. Kaiser Family Foundation. © 2007 Advisory Board Company and Kaiser Family Foundation. All rights reserved.