HealthDay TV Launches
The HealthDay news service, along with its production and distribution partner, NewsProNet, announced today a new offering -- HealthDay TV -- designed to give viewers a daily update on the latest medical and health topics.
Each weekday starting in January 2009, HealthDay TV will produce and syndicate a health news video featuring Chief Medical Officer Dr. Cynthia Haines, who will give insight into important, recent developments in medical and health news. Weekend health segments will be a summary that provides the health consumer with an overview of the top health news stories of the week. Dr. Haines, a board-certified family physician and assistant professor of medicine at Saint Louis University School of Medicine, is the "family doctor next door", delivering news you can use for better living, the way only your family doctor can.
Dr. Haines will host the daily video report, based on the latest news published in major medical journals and new research presented at medical conferences. Each health segment will cover an important medical topic taken right out of the headlines, with Dr. Haines giving insight with short, easy- to-understand commentary.
HealthDay TV is designed to use medical research findings -- often published in medical journals -- and translate that highly technical language into a concise and compelling report for medical consumers. "It is hoped that this daily video will add to the public's understanding of major medical findings and how these findings can benefit consumers," said HealthDay CEO Dan McKillen.
"There are a lot of companies producing health videos but this appears to be the only videos for health news," McKillen said. "We created HealthDay TV to fulfill the needs of our existing customers and to meet the growing demand from potential clients for daily health news in a video format."
HealthDay news stories appear on the Web sites of thousands of major Internet health portals, hospitals, managed care organizations and other health-focused sites.
"HealthDay TV is a natural extension of the HealthDay news service's award-winning efforts," McKillen added "This video report will provide customers with a fresh health news video every day."
HealthDay will syndicate HealthDay TV to hospital and managed care websites, health portals, and other health focused companies. HealthDay's production partner, NewsProNet, will syndicate distribution to TV stations, satellite providers and cable operators for online and on-air use on a market- exclusive basis.