Teens, Parents Cautioned They Could Catch Health
The successful Create A Movement initiative, aimed at getting kids and parents to eat better and move more, is launching a new Catch Health theme warning teens and parents about the symptoms of better health.
The campaign puts an ironic twist on the conventional public health message cautioning kids, adults and communities about the symptoms of health, how they can catch health and how they can spread the condition.
"By catching health, kids and their parents can reduce their risk of chronic diseases like diabetes, stroke and heart disease," said Health and Wellness Parliamentary Assistant Dr. Raj Sherman. "This is a challenge for youth and parents to take on to feel better and live longer. Many health problems are preventable and catching health is easier than you think."
Create A Movement is about challenging children and youth to join a movement for better health. The $1.95 million campaign features television and theatre ads, a new website and a Healthbusters team of young adults who will attend school and community events around Alberta this fall and winter.
The light-hearted Catch Health theme supports the idea that health is easy to catch by simple actions such as eating nutritious snacks with friends, walking home from school or walking the dog. Symptoms teens and adults are expected to display include the following:
* thicker hair
* abundance of energy
* healthier appearance
* optimistic outlook
* general feeling of well-being
Create A Movement continues to build on the successes of the government's Healthy U campaign, which was launched in 2003 to raise awareness of the benefits of healthy eating and physical activity.
The "Catch Health" campaign is one initiative of the Alberta government's Health Action Plan to promote healthy lifestyles and prevent disease.